At newGen Commercial Management, positive performance is very important. It is an indication of success and our hotel owners expect it. We realize what it takes to operate a hotel successfully. Our experience runs deep, as does our tenacity for achieving the desired results. We understand the hotel business and the business of hotels. Not only do we make sure profit goals are met, we pay special attention to product and service as well. Now is the time to leverage the strength of our team’s knowledge, experience, and systems. With a focus on limited-service and select service brands, our hotels close personal attention. Our success is founded on understanding the constant changes in the following key areas:

• Staffing and training of quality team members
• Centralized accounting and cost control systems
• Design, installation, and training on management systems
• Turn-key budgeting process
• Design and implementation of sales, marketing, and revenue management
• Property inspections and quality controls
• Renovation and Property Improvement Plan (PIP) execution

Our Mission

To be recognized as one of the industry’s premier hotel management companies by our team members, guests, owners and peers.

Pledge to Our Team Members

Our team members are the foundation of our company’s commitment to excellence. We pledge to provide team members with appreciation, recognition and a nurturing environment. Our team member will learn, grow and have confidence and courage to provide exceptional service.

Promise to Our Guests

We promise to consistently deliver exceptional service to our valued guests by connecting with a warm welcome, continually anticipating needs and creatively exceeding expectations.

Commitment to Our Owners

We commit to maximizing profit and owner value through dynamic, engaged leadership showing commitment of our head, heart, and hands. We will accomplish this through personal, professional and financial accountability within our hotels, our company, and the industry.

Core Values

An organization must have a solid foundation in order to grow and prosper. Values are beliefs and ideologies that guide an organization’s decision making process. At we have identified six core values that serve as guide posts for all organizational decisions.

•  Professionalism
  1. Proper Conduct
  2. Respect
•  Integrity
  1. Ethical
  2. Honest
  3. Sincere
• Excellence
  1. Striving Towards Ultimate Success
  2. Nothing Less
  3. No Compromise
•  Innovation
  1. New Ideas
  2. Creativity
• Flexibility
  1. Responsiveness to Change
  2. Constantly Refining to Perfection
•  Fun
  1. Energy
  2. Enthusiasm
  3. Passion